Our regional multiple listing system, know as Sandicor MLS, has announced the following. Bold text for emphasis by me.
Sandicor is excited to announce there is a new field, titled Advertising Remarks, where an agent can enter advertising information such as their name, brokerage, email addresses, telephone numbers, website URLs, CA DRE number, open house schedules, along with the property’s description, for dissemination to specific advertising channels such as ListHub and Point 2 which provide listing syndication services to brokers as part of their Sandicor membership! The Advertising Remarks is an optional field and will replace the Agent Remarks field only for those listings that are sent to listing syndicators. The Advertising Remarks field will be accessed via the Add/Edit function of either the TEMPO™ or FUSION™ MLS system!
We are sending this email to all Listing Agents to inform you that beginning on Wednesday, February 8, the Advertising Remarks field will be available for you to update your listing(s) with the data specified in MLS Rule 12.5.1, Advertising Remarks.
Please note, the Advertising Remarks field will NOT appear in any TEMPO or FUSION™ system reports, email reports or Client Gateway. For those consumer sites (e.g., Trulia and Zillow) that display MLS remarks, the Advertising Remarks field will provide the consumer with agent contact information that is prominently displayed, making it clear on how to contact the listing agent directly.
I’m sure this is welcome news for listing agents often frustrated to have listings appear on 3rd party sites appear to be owned by other agents. From a buyer’s agent (selling agent) perspective the news is not as good. The 3rd party sites will likely spend more time getting listing agents to upgrade the listing.
There is an agenda being pushed here to move away from the IDX systems and back to promoting the listing agent. Brokerages that are struggling for profit certainly like dual agency (double-ended transactions) versus paying half the commission to a selling (buyer’s) agent. Combined with Sandicor’s entry into the public facing listing portal, again listing agent friendly.
On other news large MLS in Denver has cancelled their IDX agreement with Diverse Solutions which is owned by Zillow. This leaves members flat footed that have spend countless hours building websites with customized searches. Not too member friendly.
And Zillow announced this today:
“We are discontinuing the Postings API from all sites. This includes manually-posted listings for homes for sale by owner, homes for sale by agent, homes for rent and Make Me Move homes. Zillow continues to offer many other useful APIs such as Zestimate home values, demographics and mortgage rates.”
You can read the full post over at AGBEAT.